Andrew Fabian

My love of the English language is informed by my appreciation for the rich connotative power of my Cuban heritage. In my writing, I seek truth, I seek self and, if I'm doing it right, I seek fun.

About Me

A class clown, a talented writer, a willing debater and a late bloomer according to my parents.

How I Work

I like to switch gears between jubilant collaboration and closed-door keyboard conjuring. Let's talk, then not.

My Ethos

Curious, mindful and strategically irreverent, I am a pro who prides himself on accuracy and humor.

Get in Touch

Shoot me an email at my super inventive email address:

Andrew.n.fabian@gmail.com

My Work, Long and Short

UT Austin • 28th March 2025

Living the Longhorn Life Fund

This print collateral helped launch a new student scholarship fund. It was targeted at prospective UT Austin donors. With engaging headlines and emotive success stories, it paints a picture of how donors can improve the lives of deserving UT Austin students.

UT Austin • 28th March 2025

UT Austin Student Affairs Impact Report

The Vice President of Student Affairs at UT Austin wanted to celebrate her department's wins in the 2022/2023 school year. I contributed to the report by writing 5 of the student stories and several key pages. This involved interviewing students and staff to get the inside scoop.

Mighty Citizen Blog Post • 28th March 2025

Scale the Cliff: 6 Pillars of Strategic Enrollment… | Mighty Citizen

In higher ed, strategic enrollment marketing is about more than a three- or four-part funnel. It demands big thinking and collaboration across departments. In this blog, I helped lay out six pillars of higher ed marketing.

Louisiana Department of Education • 28th March 2025

Career and College Readiness

After big improvements in national test scores in reading and math, the Louisiana Department of Education sought to rebrand and relaunch their website. With a new logo, messaging, and website, I helped write key pages like the one linked here.

UofL • 26th March 2025

Web Copy for University of Louisville

As part of UofL's comprehensive rebrand and digital transformation, I wrote copy for many of their key landing pages. Noteworthy pages include: Colleges, Schools & Departments, Student Success & Support, and Plan Your Visit.

American Society of Transplantation • 7th January 2025

A Niche Medical Association With a Global Impact

The American Society of Transplantation is an association for transplantation professionals. I wrote their new messaging platform and web copy for key pages. Worked with: UX, designers, strategists

Mighty Citizen • 6th January 2025

AI Prompt Engineering 101: 4 Tips for Fruitful… | Mighty Citizen

The robots are here and you better play nice. Start off by learning how to converse with the latest generative AI tools. In this blog, I shared 4 tips. Worked with: in-house brand marketing.

Texas GLO • 6th January 2025

A Government Website as Only Texas Can Do It

The Texas General Land Office is, well, Texan. It's bold, brash, and all about tradition. How do you make it approachable? Find out on 20 key pages, including the homepage. Worked with: UX, designers, developers,

NFBWA • 13th December 2023

The Friendly Face of a Public Utility

The NBFWA delivers clean surface water to northern Fort Bend County, Texas. My copywriting helps them be approachable, fun, and professional. Worked with: designers, DM strategists

SweetSparkman Architects • 13th December 2023

When Resiliency Meets Aesthetics - Case Study About a Stylish Firestation

When the Town of Longboat Key was ready to update its aging fire station, they needed a design that checked key boxes. This case study explores how it was done. Worked with: designer, strategist.

Elsevier • 13th December 2023

"What's a medical reprint?" you ask.

Elsevier is the world's largest publisher of scientific journals. Their article reprints are referenced by doctors around the globe. This one-pager introduces their new online reprint ordering portal. Worked with: designer.

SRQ Magazine • 12th December 2022

Masters of Smoke - A Feature Article About Smoked Brisket

It emerges from the smoke a charred and smoldering wreck like a stone belched from the maw of some malignant volcano. Let's talk about smoked brisket. Worked with: photographer, designer, publisher.

SRQ Magazine • 12th December 2022

BBQ, Evolved - A Restaurant Review

American BBQ is something of a stubborn mule. As the culinary world continually moves into newer pastures, BBQ in the US sticks to what it knows. Except for Smoqehouse. Worked with: photographer, designer, publisher.

SRQ Magazine • 12th December 2022

Subject to Change - A Pandemic Arts Feature

Uncertainty reigned for arts organizations in the wake of pandemic shutdowns. "Pivoting" became the norm. I spoke with leaders form 8 arts organizations to see how they were managing it all. Worked with: illustrator, publisher.

Sarasota Herald-Tribune • 30th September 2022

It's time to bring The Players home

This op-ed was part of a broader PR campaign to help The Players Theatre secure a long-term lease at Sarasota's historic Municipal Auditorium. This campaign involved a new messaging platform, countless press releases and op-eds, and drafting talking points for city commission meetings.